Why realtors warn against writing 'personal letters' to home sellers — and what they recommend instead
Article by Erica Sweeney-Insider
Featured expertise by Jason Gelios-Realtor
Image courtesy of Steven Senne/AP
With fewer homes for sale and bidding wars more common, buyers are looking for creative ways to stand out in today's super-competitive real-estate market. One tactic many are embracing is the personal letter, in which buyers hoping to spark an emotional connection explain to sellers how they envision themselves living in the home.
Sending a "love letter" may seem harmless, but the National Association of Realtors advises against it, as the approach could potentially violate fair-housing laws and lead to discrimination.
Jason Gelios is a Husband and Father. After that, a Top Producing REALTOR®, Author of the book Think like a REALTOR®, Creator of The AskJasonGelios Real Estate Show and an Expert Media Contributor.